• Integrating the culture of total quality and improvement in the educational and research process.
  • Enriching theoretical and applied knowledge in accordance with the ethical, social and cultural standards of the community.
  • Dissemination of the culture and ethics of scientific research.
  • Strengthening cooperation between the university and other universities and scientific research centers locally, regionally and globally.
  • Developing educational programs in light of local, regional and international standards.
  • Providing students with the latest sources of knowledge and modern technology to develop their abilities in innovation, leadership, self-learning, teamwork, and competition.
  • Activating the role of centers and units of a special nature to provide research and advisory services to the community.

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